The design of the Circulus brand name and logo are heavily inspired by the State Circle, as it hints at the location of the development and the target market, being young professionals working as public servants in the area. The icon represents a 'C' and follows the shape of the State Circle. The square in the centre represents the Parliament House, and the lines connecting the square to the inner and outer circles create the shape of the building's lawns. To give potential buyers the impression that Circulus Central Living apartments have a modern, luxurious feel, the icon has a silver outer glow. The combination of silver and the dark grey background results in an expensive, luxurious brand.