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Woden Community Service Rebrand
Project Type: Rebrand Proposal
Date: April 2023
I delivered a proposal for a brand identity system evolving an exisiting logo for a university project. The client, Woden Community Service, was looking for a new, modern take on their current branding system that represents their mission of looking after the community and their 6 core values. Below are the redesigned branding elements for the not-for-profit company as well as various designs to visualise the implementation of the new branding system.
About the Design
The main icon of this redesign is a stylised "W" that resembles a person joyfully raising their arms to the sky, symbolising the organisation's uplifting and supportive spirit. The "W" upholds six circles, each in a distinct colour, representing the six fundamental values upheld by Woden Community Service. This design encapsulates the essence of the not-for-profit’s commitment to fostering a vibrant, inclusive community while visually articulating their core principles. The updated branding elements and implemented visuals provide a cohesive and contemporary look, reinforcing the organisation's dedication to its community and values.
Original Branding
